I love my Pearl Izumi cycling shoes. They are pretty old school, ugly, and don't breathe. I still love them. What I didn't realize is that they are more than just a cycling brand. And now they are really pushing this angle.
Pearl Izumi's lastest ad campaign's headline reads "Ever notice how it's always runners who find dead bodies?" It's true! I have watched a LOT of Law and Order, and I couldn't count how many times a runner or group of runners discovers the crime scene to kick off the episode.
In any case, this is supposed to be pretty controversial and bordering on bad taste. I have a warped sense of humor so it's pretty routine for me. More than that, the ad is clearly doing it's job, because I now know that Pearl Izumi is more than just a cycling brand, and once my 992s wear out in the next few months, I think I might just try out a pair of Pearl Izumi running shoes.
Awesome! I was just talking to PI about their ad campaign and this is exactly the stuff they were describing. Run like an animal is such a vivid mindset - I love it!
Also have tried their new kicks (and Nautilus apparel) which were very well received and for when I did add a good run into my workout, they were a great addition... now I'll add the visual of "run like an animal" and keep on the lookout for dead people...
Enjoy the run!
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